Why writing helps

One of the things that I love about being a blogger is the encouragement it gives me to write.

Writing helps.

It’s fair to say, I think, that if you want to get good at something, then writing about it is a key part of the learning process.

You don’t even have to do it online, or even on a computer. Having a notebook you can put thoughts and reflections down in on a regular basis will do wonders for you in terms of thinking through problems and assessing what you are doing.

If you have an idea for something, making yourself write it down, think about the words you use and how you articulate it, will help you spot what’s good and what’s not so good about it.

As I said, you don’t have to do this on a blog. But there’s an advantage to sharing your writing online.

It adds another level of thinking critically about your writing. Knowing that other people could well be reading makes you think a bit more about each phrase and each sentence. It sanity checks your ideas – if you’re embarrassed to be blogging about it, maybe it’s not such a great solution to your problem.

This obviously works for individuals, but it works for teams too, and organisations. Share with people what you are thinking and what you are doing. Force yourself to articulate it in terms that will be clear to those that are reading them.

It will help improve your work and your understanding – even if nobody else ever reads it.

Problogging

I’m hugely envious of folks like Shawn Blanc and Ben Thompson. Their job is their blogs! How lucky is that?

This year I’ve really got into the content-producing swing of things – dunno if you’ve noticed. With this blog settled down and at home on WordPress.com, my newsletter working nicely thanks to Goodbits, the podcast rumbling along nicely on Libsyn and my Pinboard bookmarks providing even more stuff for people to look at if they need it, the tech and workflow is all slotting together very nicely.

It would be fantastic to be able to just focus on this content creation an curation work. It’s what I really love doing. Figuring a way to make it sustainable though is not easy.

Shawn and Ben both have membership schemes. Their core blogging is available for free, but extra bits – including content via email and podcasts – are members only. Members have to pay a certain amount to get access to it all.

This is a great way of doing things, but you need people willing to pay for your content.

Sponsorship is another way of doing things. John Gruber’s Daring Fireball does this, with the blog’s RSS feed being sponsored every week by a tech company wanting to reach his (many) readers. Gruber charges $9,500 per week for this sponsorship. Wowza!

The other option I guess is what I currently do, which is to use the content creation as a way of promoting my consulting work. The downside of this is that a) the blogging etc is a means rather than an end; and b) that I have to leave the house now and again.

Maybe I should just stop being lazy!

Blog academy

I’m running a day long workshop in London on the topic of blogging – might you be interested?

Here’s the skinny:

Join Dave Briggs for a day’s practical, hands-on workshop learning how to be a better blogger!

There are only 10 places available for this workshop, so sign up quickly!

It’s suitable for anyone who wants to start blogging, or who wants to improve their blogging to enable them to meet their goals. Equally, those who want to encourage blogging within their organisations will find this workshop helpful.

The day will cover:

  • Why blogging is a good idea and how it can be used
  • Choosing a platform
  • Setting up a new blog
  • How to write engaging content
  • Ideas for different types of blog posts
  • Using different types of media
  • Practice writing and publishing posts, with constructive critique
  • Post event support by email for those that need it

The event will take place in central London at a venue to be confirmed. Lunch and refreshments will be provided, as will laptops to enable practical work to be undertaken.

Interested? Sign up on Eventbrite. Register before the middle of June and you get a discount!